Common Errors
The holistic and exclusive approach of ACG is rooted in the errors in which it occurs when:
- You do only consulting
- The customer is left alone when it comes to moving to realization
- In-depth knowledge of Sales & Marketing dynamics is often lacking or weak
- No lever on “best practice” with proven ROI
- You do only Education and training
- Training is not synchronized with processes and “change management” is going to fail
- People, formed but not supported by easy productivity tools, are likely to abandon the organization
- You do only CRM
- 70% of CRM initiatives fail (source: Cap Gemini – Ernst & Young)
- 90% of organizations are unable to show a positive ROI (Source: META Group)
- 75% of CRM initiatives fail in improving customer experience (Source: Gartner)
- Without Collaboration
- Sales Transformation projects without the participation of the entire organization (HR, IT, …) are designed to have no impact
- In a multichannel environment, Sales Transformation projects must be systemic