Lead Generation & Qualification

Value Proposition
31 August 2017
Business Intelligence
31 August 2017

Lead Generation & Qualification

Development of effective processes for identifying, developing and concretizing business opportunities through continuous engagement of potential customers.

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Processes


Make fluid and effective transition from potential target customers' targeting to business opportunities, through progressive qualification of sales leads (QualiPro) and nurturing of contacts.
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People


Make fluid and effective transition from potential target customers' targeting to business opportunities, through progressive qualification of sales leads (QualiPro) and nurturing of contacts.

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Planning


Individual contributions in the various phases are measured and "captured" in systems by adding value to the data and information that through the process are structured into KPI useful in improving efficiency. ShareForMore platform mechanism.
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Partnership


Integration of external contributions from contact centers, distribution channels, or other partners in your network in order to involve them in enhancing customer and prospect knowledge. Obtain a better distribution channel responsiveness with regard to assigned Lead.


- It is necessary to thouroughly anlyze the process in multiple measurable parts to make it possible to assign areas of responsibility to the different actors, chosen because specialized in the assigned part.
- The previous step will make the steps as easy as possible to make the whole process more effective.
- Start-up in the field of energy efficiency, thanks to the ShareForMore platform and to the coding of the commercial processes needed to successfully sell any kind of technology, is able to share opportunities with all key players, both supplier and commercial side.
- Primary management software company utilizes QualiPro logic to activate Qualified Leaders for its Business Partners, Software House and System Integrator.
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