Value Proposition

Finance and Budgeting
31 August 2017
Lead Generation & Qualification
31 August 2017

Value Proposition

Definition, differentiation and enrichment of the value proposition from the "core" to its extent and impact on all stakeholders.

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Processes


Define the fundamental steps to question, enrich and develop the Value Proposition through constant search for potential differentiators.
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People


Involvement of all major stakeholders able to share best practices and to perform for their part of responsibility, research and development of renewed products or services.

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Planning


Entering the process into a collaborative system that can involve every single user in contributing through, for example, a system of voting and content enrichment.
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Partnership


Sales channels or suppliers, an integral part of their skills and services to the Value Proposition, are heard to capture their point of view.


- Addition of digital items to the offer.
- Customer experience attention
- Involvement of all stakeholders starting with Leaders.
- Industry: industrial waste management.
- Evolution of the Value Proposition changed from simple waste transport to complete cycle of collection, disposal and recycling, integrated within the supply chain.
- Industry: energy
- Integration of the Savings Value Proposition with the addition of service elements, monitoring and generating alternative energy.
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