The need for structural adjustment of the ability of companies to adapt to the continuous changes in market conditions is becoming increasingly clear. This ability is called “Sales Transformation”.
Therefore, we could define the “Sales Transformation” as “the ability of a company to evolve countinuously in order to satisfy the conditions of success necessary to get the desired business results consistently and predictably“.
Because Sales is the area of the organization that must be the first one to turn and push the entire organization to do so, in order to meet customer needs that are constantly evolving, as well as competition and dynamics of the markets.
What does Transformation mean?
It means introducing “applied” skills, which we call “Capabilities“, into the organizations, capable of developing new and more effective “practices” (applied skills, precisely) in Sales, Marketing and Collaboration.
Why a Sales Leader should follow the Sales Transformation themes?
We define Sales Leader as an individual who at various levels has realized that he has to undertake a continuous path of change and evolution, “leading”, as much as possible, the whole organization.
Sales Transformation is the key resource of Sales Leader, in order to:
- Increase your sales
- Reduce costs
- Increase margins
- Streamline the customer
The Sales Leader can rely on over a hundred proprietary Capabilities that, thanks to the structured experience of managers and consultants who have helped implement them in multiple realities across different product segments, will receive suggestions, opinions, practices and valuable content to use and share with colleagues and collaborators.